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The UK Department of Transport recently reported a 34% increase in the number of women possessing a driving licence between 1976 and 2005 in the UK . They are also now one of the fastest growing groups of buyers in the automotive retail sector. Female customers are becoming even more car savvy, with retailers facing tougher negotiators at the table when it comes to agreeing on a price tag. The days of some wanting to buy a car for its colour, or as a feel-good fashion accessory are numbered. Women are now more demanding in terms of reliability, with personal and family safety staking their place as a key priority. The UK Department of [details]
What women want
The UK Department of Transport recently reported a 34% increase in the number of women possessing a driving licence between 1976 and 2005 in the UK . They are also now one of the fastest growing groups of buyers in the automotive retail sector. Female customers are becoming even more car savvy, with retailers facing tougher negotiators at the table when it comes to agreeing on a price tag. The days of some wanting to buy a car for its colour, or as a feel-good fashion accessory are numbered. Women are now more demanding in terms of reliability, with personal and family safety staking their place as a key priority. The UK Department of Tran [details]